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Fiori Flower Design Philosophy
We designed the sub-logo and created a variety of corporate identity applications, for Fiori Flower Design Philosophy chain of flower shops. Our goal was to transfer the clean, minimal design philosophy of the Fiori products to its branding applications. Much attention was given to the details and nothing was left out, not even the small price tags that were designed to be placed inside the flower compositions, or stand on their own beside the products. The sub-logo is designed to represent the basic moto of the brand, “Design Nature”.