Bizrupt

Spir.to design the rebranding of Bizrupt Innovation Catalyst. Their goal is to Enhance creativity & innovation, cultivate entrepreneurial & collaboration culture, Inspiration & interaction with Open Minds.

We used the square and the circle as the basis of the brand's visual communication, and the design combination of two in order to emphasize the mixing of ideas, which is a basic part of Bizrupt's philosophy. We used clear forms, black and cyan, to symbolize how the New fits into the Old and advances towards the future.