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BRAND IDENTITY
SL1P
Knitwear
There is no happier feeling than creating a brand from scratch! For Moscow based designer knitwear brand SL1P, we were responsible for the naming and logo design and that's just the start! We chose the knitting term "Slip" which means to move one stitch knitwise and it is often used as Slip One, so we used the number as part of the word. For the logo we used a stylized representation of the wool thread as it used on a roll. The outcome looks contemporary and design-oriented, representing the attributes of the brand.