Fiori Flower 

Design Philosophy

Designing an eshop is very challenging task. You don’t want to create something that will resemble every other eshop out there, and on the other hand you don’t want to design something that will be so unique that people will have a hard time using it.  It is a very thin balance and the fact that the most famous eshop in the world, Amazon, has had only minor updates in its design for decades, suggests that in eshop design, unique and innovative isn’t always better. With the Fiori eshop, we tried to walk on that thin line and provide a shopping experience that would be both familiar and exclusive.