All work and lots of play!
We have put together a selection of case studies to help you get an idea of the scope and methodology of our work.
Some examples of the brand applications we have created for various clients. Each one has its unique characteristics and approach, based on their individual needs and goals.
Web Site Design
Grovestone Product Packaging
We created a series of product packagings for the Grovestone brand in Chicago. They sell a variety of olive oils and vinegars, as well as various organically produces spices and herbs. A strong typogtaphic theme was selected to create a distinct visual identity and gather all the products into a brand family that projects high quality and value. You can find out more packaging goodness we created for Grovestone here.
Epixeiro Business Portal
Epixeiro.gr is the biggest and most reliable business related, news portal in Greece. With over 300K visits per month, it is the must-go place for Greek the business and startup communities. We were called to help with the redesign of its aging image and functionality. For a project this big, it was essential to use UX (User Experience) techniques that give us the best possible insight and help design and develop, without losing time and money. The site's UI (User Interface) was redesigned from scratch, based on a new information architecture and providing a clear to understand navigation.
Tithasi Οlive Οil
Tithasi is the tamed olive tree in ancient Greek, and we discovered it when working on the naming for its mother brand Kortis. The extra virgin olive oil is produced in Gortina, Crete, it is considered of very high quality and is already awarded for it. We used the ancient scripture of Gortina as the main theme for our design. The scripture is considered to be the oldest in Europe, and it is related to commercial laws of the time, including the trade of olive oil. Its kind is called "voustrafidon" -that is the back and forth movement of the ox as it plows the field - and it is read from right to left and then the other way, as shown below. As a tribute, we used this way of writing to write the Extra Virgin Olive Oil under the logo.
Designing websites for other creatives is never an easy task. You have to be careful not to overshadow their work in order to create an interesting vessel for their portfolio. We approached the website redesign for interior design firm Gruppo Decorativo, trying on one hand to create a clean and easy to use environment, and on the other to provide them with a web presence that would stand out from so many generic looking portfolios.
Zandi K Products
It has been a pleasure to design a series of products for Colorado based Zandi K cosmetics. The Deck Scrub range takes care of the sensitive skin around the bikini area, so our approach had to be playful and delicate at the same time. We used the form or the tube containing the product, as the lower part of the female body, and simply put a bikini to it! Typographic design was used in combination with the black color of the tube, to provide a high-end look and feel to the product.
Caravan Next Roots
We created the main visual identity and a series of applications for the Caravan Next festival in Heraklio, Crete. Its theme was around the concept of Roots and it was based on the collaboration of various cultural organizations that presented their work in the duration of four days. We conceived the project as an explosion of ideas and feelings, and based its identity around that. We designed three different posters, keeping the circle as the main element, since it functions as a symbol of unity and integrity.
Blue Lagoon Village
To build something on the scale of Blue Lagoon Village on the edge of a Greek island and manage to make it look like it is part of the natural scenery is no easy task. We had to create something as impressing, distinctive and at the same time discreet as the hotel itself. The artworks would decorate all the communal spaces as well as the hotel rooms in all their variations.They should reflect the type and use of each space and while presenting their diversity, manage to bring them all together in unity.
With great pleasure we designed the exhibition booth graphics for Gruppo Decorativo at Horeca 2016. Gruppo created the booth from cardboard boxes and we designed the graphics that represent their values and methods. It is always an interesting task to combine different skills and areas of design, especially when your goal is to project a brand's true value.
Hospes Property Services
Creating a website for a real estate agency can be boring, unless you try to create a distinct brand image instead. Real estate is a quite competitive field, so it always a good idea to try and create a special looking identity to differentiate the client from the crowd. That was the case with Hospes Property Management Services. The creation of a special brand identity that starts from the website and projects the company's dedication and professionalism.
Creta Maris Resort
We were commissioned to create a series of artworks for the luxury suites of Creta Maris Hotel. The main goal was to provide the visitor with a visual experience that would be in tune with their surroundings. As a result we designed a wooden statue, with reference to ancient Greek idols, and a variety of paintings to decorate the room walls. All the materials used were chosen to have an earthly feel and look, that was combined with the general decoration of the suites.
Start Up Connect Berlin
After a successful collaboration for the creation of their website, Startup Connect Berlin asked us to design a series of banners to promote the event in their social media. We used the "On Fire" theme that was prominent in the website, to create a connection between the two and promote the fresh and individual feeling we achieved there. The outcome was a collection of fun, up beat slides that projected the philosophy of the event.
Start Up Connect Berlin
We designed the website for the Startup Connect event that took place in Berlin. The event was to be communicated to young entrepreneurs, but also to corporate players that would want to sponsor or be part of the presentations. Our main goal was to create a website with a distinct visual identity, that would take it apart from other events on the same subjects. The theme of the website and its digital promotion was kept on the concept of being on fire, stating the passion for the subject.
Grovestone Olive Oil
The Grovestone brand was set to achieve a hard and complicated task: to bring itself apart from the other oil and vinegar brands that seem to be trending at this time. High-end design was part of the brand values, but it wouldn’t be enough since many other brands were already on this path. The combination of design with more traditional materials and experiences, was what made Grovestone unique. The award winning packaging for its high quality, extra virgin olive oil, was part of a greater effort, including the design of their first retail store, to make that combination come to life.
Fiori Flower Design Philosophy
We designed the sub-logo and created a variety of corporate identity applications, for Fiori Flower Design Philosophy chain of flower shops. Our goal was to transfer the clean, minimal design philosophy of the Fiori products to its branding applications. Much attention was given to the details and nothing was left out, not even the small price tags that were designed to be placed inside the flower compositions, or stand on their own beside the products. The sub-logo is designed to represent the basic moto of the brand, “Design Nature”.
Elysium Beach Resort
We created the brand identity and the website design for luxury beach resort Elisium, in Crete. The hotel architecture uses minimal forms and high quality materials, so the identity for the various hotel applications and also for the website, was designed to reflect that. Our main goal while designing the website, was to convey the feeling of the hotel and its spaces as well as to communicate its information in a simple and direct way.
We all have these special objects that mean so much and sometimes are worth very little in comparison. That was the basic idea behind Nick Nack, a shop where you could find something special for someone you love, even if that happens to be yourself! Designing for a new buying experience was an interesting goal. It had to be honest and intimate, but at the same time had to provide a high-end-worth-your-money feeling for the customer. Although the brand was design oriented, we had to find the right balance so that design didn’t end up too cold and distant for its audience.
We created the environmental graphics for TUV Austria Hellas Academy offices. The Academy provides a selection of courses for various professionals, so our main idea moved around the concepts of Knowledge and discovery. A selection of quotes about these subjects were used, giving the typographic elements a distinct presence in the various spaces. Blurry images of moving people were also used, to provide a feeling of the fast paced markets, where information is a crucial tool that can make the difference between success and failure.
Elf of Fate
We created the Elf of Fate as a side-project, putting our own little brick to the App Store temple. Its’ purpose was to provide a fun way for its user, to get a random answer when faced with a dilemma. All they had to do was to ask their question, shake the phone and wait for the Elf to reply. The illustrations were greatly influenced by Japanese manga, a never-dying love of ours, and the various expressions they use in the comics. The app provided three ways for the Elf to reply and was even giving lucky numbers! We haven’t heard from any Lotto winners, yet...
All of the museum’s brand applications were to be designed to project a modern, but at the same time in close contact with its traditional roots. The heritage of the Historical Museum of Crete is equally important to the Greek people and those who come from all over the world to see its exhibitions. We created an identity that although modern it would carry the weight of the historical artifacts in the museum collections.
This store window design for Nick Nack, wanted to make the customer part of the creation process. It used lyrics from a chosen song and through social media asked people to identify it. The first who would find the correct song, could in turn propose a new song to be implemented in the store window, to be discovered by others. The idea was that we all have a song, or some lyrics from one, that means a lot to us, and how we could pass that along to others who until that time had no idea it existed. The first song pictured below was one of our favorites, Rapunzel by Novac.
We designed the catalogues and promotional applications for two of Naute’s exhibitions. As with most of the exhibition catalogues we have designed, the goal was to promote the artworks presented and not the catalogues themselves. We used a clean and minimal layout for the artwork pages and presented the philosophy of the exhibitions in the neutral pages, like the covers and contents spreads. In the end a visual identity was created for the two exhibitions, an identity that made them communicating parts of a multi layered project.
We created the award winning label for Mavroliatis wine to be as unique as the wine it represents. We used a excerpt from Nikos Kazantakis, shaped like a finger print, both exclusive in their own way. The label uses black and silver that convey the high quality of the wine. To avoid creating another luxurious label, we used the cyan color in small parts on the label and on the bottle cup. That brings together the old and the new and makes the product visually stand out on the shelves and between other wine of similar quality.
Kelyphos Aqua Labs
When a company is internationally acclaimed for its superb product design and aesthetics, it is only natural that when it comes to it’s corporate brochure, expectations will be high. We designed a series of leaflets for their various services and designed a way for these to come together, creating a single all containing brochure. The small booklet was then inserted in a larger sleeve, made from PVC, to produce a result that was a handful to hold. The whole concept is based on the geometry of the brand’s logo, a circular fish that is the main visual in the cover.
Fiori Flower Design Philosophy
Designing an eshop is very challenging task. You don’t want to create something that will resemble every other eshop out there, and on the other hand you don’t want to design something that will be so unique that people will have a hard time using it. It is a very thin balance and the fact that the most famous eshop in the world, Amazon, has had only minor updates in its design for decades, suggests that in eshop design, unique and innovative isn’t always better. With the Fiori eshop, we tried to walk on that thin line and provide a shopping experience that would be both familiar and exclusive.
Carton People was an installation created for one of the spaces of Terra Petra complex of bars and restaurants. The installation was set to take up the whole space of one of its bars, and it functioned as a waiting space for customers. Three dimensional figures of little people were designed and constructed from carton, and put together they created a number of compositions, each of which presented a famous quote from an important historical figure. The quotes were presented in their original language, leaving the visitor with the task of discovering the meaning by themselves.
Fiori Flower Design Philosophy
When we were asked to design a corporate brochure for Fiori Flowers Philosophy, we knew we would have to create something as original and exclusive as the brand itself. From the selection of the paper, to the cover construction and the custom created illustrations and photographs, this is a brochure that doesn’t just present a company profile, but the philosophy behind it. The cover was specially embossed with the brand moto “design nature” and was folded four times to hide its binding. Its recipients were basically corporate clients and associates.
Creating the Moria Elea brand was an awarding experience for everybody. We got to create a unique and valuable brand, and we literally got awarded for it! Our clients got the tools they needed to bring their product to its deserved place in the market. And the brand’s audience got a product that exceeded their expectations.The Moria Elea project stands to prove that you can have the best of both worlds, the old and the new, the luxurious and the intimate. All you need to achieve that, is to create a strategy and plan ahead. The proper, thought through strategy can make a big difference especially for brand that need to accomplish too much.
Spiroulina Platensis is a health supplement that is believed to help strengthen our body and its functions. We designed its packaging to be somewhere between a health and a medical product. That way we provided the product and the brand with a more authoritative positioning among other health products and even other spiroulina brands. Both its logo and various packaging elements were designed to project a professional, almost medical, approach to the area of health supplements. As always, attention was given to the detail, from points of purchase, down the last pill.
We designed the CleanUp laundry stores to convey a complete experience of cleanness and freshness to the visitor. The spaces were ergonomically studied and designed to host both the technical machinery needed for cleaning, and the customer area for delivering and picking up of the clothes. We used a strong presence of the brand identity, colors and iconography, to achieve the best brand awareness, since from the beginning the store was set to become a franchise business. Each store in the chain has been studied and designed separately depending on the size and complexity of the space.
In Crete and other parts of Greece, tsikoudia mixed with honey has been a homemade medicine for shore throat through the ages. This has been the main concept for the Kretaraki Meli (honey) product, using a bottle shaped and colored like a medical bottle. The label also follows the visual code of a medical product, using the cut out cross as another element representing pharmaceutical use. This award winning packaging design, brings a traditional custom to a modern age brand positioning and created a unique and exquisite product.
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