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Is there anything more valuable than our childhood memories? That feeling we all have, regardless of age, of older times when everything was more pure. That’s the feeling we wanted to bring into the Family Farm brand, and we achieved that mainly with the selection of the packaging material. Instead of the plastic bag, usually used for legumes, we used a cloth pouch, made to resemble the bags legumes used to be stored in the past. We contrasted that traditional feel with vibrant typography to separate the various types of legumes and create a unique brand image.