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In Crete and other parts of Greece, tsikoudia mixed with honey has been a homemade medicine for shore throat through the ages. This has been the main concept for the Kretaraki Meli (honey) product, using a bottle shaped and colored like a medical bottle. The label also follows the visual code of a medical product, using the cut out cross as another element representing pharmaceutical use. This award winning packaging design, brings a traditional custom to a modern age brand positioning and created a unique and exquisite product.